Northgate Realty
Serif display + grotesk · prestigeNear-black and brass, serif headlines, price guide up front. Restrained and broadsheet-like — written for prestige buyers.
Marketing builds
From one input to a finished campaign
Five builds, start to finish. Each one shows the whole path — what went in, what came out at every step, and nothing in between left out. These are demos we made to prove the pipeline, not client work.
Build 01 · Social
Script to published reel, no camera
The full pipeline on a real project: a concept drafted with AI, narration generated and tuned, every frame generated, then cut and assembled. No shoot, no crew, no stock footage.
01
The idea
A concept and script, drafted with AI in minutes — not days.
Script — from a real project
Not all 482 visas are the same. There are different streams, each with its own purpose and positioning. Choosing the right one defines your application. Right pathway equals right outcome.
02
The voice
Narration and sound designed with AI audio — tuned to the brand’s tone.
AI narration — sample
0:00
03
The visuals
Every frame generated by AI — no cameras, no crew, no stock footage.
Raw AI visuals — sample
04
The edit
Cut, timed and assembled with AI editing — from raw generations to a finished reel.
The edit — sample
05
The result
Published reels — made end to end by the same systems we build for clients.
Build 02 · Real estate
One property video. Three agencies that look nothing alike.
We took a single seven-minute house tour, had AI watch it and pull the four frames worth using, and built three complete listing carousels from them. Same house, same four photos — three different palettes, typefaces, layout systems and tones of voice. The brand is the part you choose, and it is the part that takes the longest by hand.
01
The source
One house tour, seven minutes, filmed by someone else. The only input.
02
Four frames
AI watched the tour and chose these four — exterior, kitchen, living, master — then pulled them at full resolution. Nobody scrubbed a timeline. Every slide in all three carousels is built from them.
03Three brand systems, one set of photos
Cove & Co.
Bricolage Grotesque + DM Sans · buyer-firstSand, clay and olive. Lowercase stickers, rounded shapes, first-person copy — “POV: you found the one.” Written for younger upsizers and families.
Plot Studio Realty
Space Grotesk + JetBrains Mono · spec sheetCobalt and mono. Numbered callouts pinned to each photo, a Room 01 / 02 / 03 structure, and a spec row under every image. Reads like a datasheet.
8 Linden Court, Hampton is a demonstration listing. Northgate Realty, Cove & Co. and Plot Studio Realty are invented brands, built to show the range — not real agencies, and not client work. Source tour: Luxury Home Stock Footage by PexBell.
Build 03 · Fashion & e-commerce
A model who doesn’t exist, wearing a dress that does.
Lock a model once as a character sheet and she is reusable forever — same face, same build, every shot after that. Hand her a flat product photo and she wears it. Then she turns, on video, in a studio nobody booked.
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01
The model, locked
An AI-generated model, locked once as a reusable character. Same face, same hair, same build in every shot that follows — she is not re-invented each time.
The model · locked reference -
02
The garment
An ordinary flat product shot — the kind already sitting in any e-commerce catalogue. No special capture.
Catalogue photo · as supplied -
03
She wears it, and turns
The two combine into a full 360° studio video. One garment photo in, a product video out — repeatable for every SKU.
Result · 8s, 360° turn
Build 04 · UGC ad from a product photo
A real object. A creator who isn’t.
We 3D-printed this pen holder, set it on a desk and took one photograph. That photo is the entire input. Everything else — the creator holding it, her voice, the home office around her — is generated from it. The result is a selfie-framed product review of an object that genuinely exists, filmed in a room that doesn’t. Photograph what you sell and you have the ad: no creator to book, no rate card, no reshoot when the copy changes.
The creator is not new either. She is the model from build 03, reused — so the only thing that changed between a studio fashion film and this is the photo we fed in.
- Image to video — the ad is generated from the still; nothing was filmed
- Selfie framing — held at arm’s length, with the handheld drift that sells it as real
- Speech and gesture together — she talks, reacts and turns the product in one pass
- A set, not a location — the home office, desk clutter and plants are generated too
- Any product — swap the photograph and the same creator reviews your SKU instead
How the 15 seconds are structured
The creator is generated and the script is written — this is a demonstration of the format, not a real person’s opinion of the product she is holding. Any ad built this way for a client would carry the disclosure its platform and market require.
Build 05 · Local services
The same mechanic in every shot.
Ironbark Auto Care doesn’t exist. Neither does its mechanic. We built him as a turnaround sheet, then put him in a workshop, under a hoist and beside a ute — same face, same build, same uniform, same wear on the same sleeve — and cut it into a commercial. Consistency across shots is the thing that usually breaks. Here it is the thing being demonstrated.
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01
The character
One turnaround sheet defines him: face from four angles, full body from three. This is the reference every shot is held against.
Turnaround sheet · 7 angles -
02
Three different scenes
Leaning on a ute, under a hoist, standing in the bay. Different lighting, different framing, different angle — recognisably one person.
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03
The commercial
Cut together with a branded lower third, a call to action and an end card. A finished local-business ad with no shoot behind it.
Result · 11s commercial
Ironbark Auto Care is an invented business, built as a demonstration. The phone number and location in the end card are placeholders.